SAAS has been around for more than a decade now and is growing more competitive each year. But What’s driving this rapid growth? There is No doubt that It was a great year remembered for Software product development and certainly it ruled the market with a powerful message: No SaaS, No Revenue! The rise of SaaS has reached to the zenith of success and is predicted to increase at an exponential rate.
In the year 2018, we saw companies choosing SaaS over other technologies Intuit data reveals 85% of small business owners plan to invest more in SaaS solutions that by 2020, SaaS will be the most disruptive technology. In this article we lay out some of the exciting trends in 2019 for SaaS!
AI and machine learning can help SaaS create a more strategic position
SaaS are picking up on the trend for AI and machine learning and certainly becomes a more integral part of that evolution. Both AI and Machine Learning have made some fantastic ideas into a reality today and are a solid indicator that AI and machine learning could be the next step in differentiating a SaaS and serving to it to carve out house within the market. These two are one of the big trends and all big player like Amazon, Google and Microsoft in the market are announcing offerings that integrate AI. AI and machine learning greatly optimising businesses and are becoming more important to SaaS companies than ever in 2018.
Customer Success will become a company-wide effort
In 2019, customer success will only get stronger. Customer success is an essential component in any company. To develop a robust client success strategy, marketing, sales and client success departments should align. This will produce additional cohesive methods, that’ll can end in rising overall client journeys. Customer success in SaaS has quickly moved from optional to mandatory for SaaS companies and has gone from a buzzword to the weapon of choice to increase conversions, improve customer happiness in a competitive marketplace.
SaaS companies are focusing even more on the mobile aspects of things, as it creates a far better user expertise, providing customers with their product when it is convenient for them to use it. Mobile-focused-SaaS will see a major uptick which means users worldwide are expected to grow 2.5 billion in 2019. Customer demands and expectations have driven this modification — we tend to all expect everything to be available online, especially the younger generation of workers who have grown up using smartphones and expect to use them at work. Mobile apps are serving pave the way for users to work wherever and whenever.
Shift from SAAS to PAAS
As SaaS companies grow and reach a certain level of adoption and maturity, their main focal point is customer retention, rather than acquisition. This has led to the rise of platform-as-a-service (PaaS), as customers are able to add new services and mould the original product, depending on their usage. PaaS provides a framework for developers and a platform for software creation that they can build upon and use to create customized applications.
No matter what size of company you may be in, there are numerous advantages for using PaaS
Makes the development and deployment of apps simple and cost-effective
Gives developers the ability to create customized apps without the headache of maintaining the software
Greatly reduces the amount of coding
Automates business policy
Allows easy migration to the hybrid model
In the year 2018, we saw companies choosing SaaS over other technologies, and the reason for this is pretty self-explanatory. With about 80% of their high performing applications being maneuverer and hosted in cloud, companies can confidently claim that their business operations no longer depend on legacy systems. The benefits of SaaS product development services typically return all the way down to serious financial savings. Some main beneficiaries of this technology, as expected, are small and medium businesses, that even have the simplest growth forecasts for the year 2019.
If there’s one takeaway from this article, it’s this: SaaS companies are embracing innovation and change — knowing they can’t rely only on first-generation SaaS strategies if they want to keep growing. This year SaaS is ready to become even more personalized as artificial intelligence continues to evolve and facilitate solve people’s issues, mobile apps become even a lot of relied upon for business productivity, and SaaS companies give safer solutions for customers. Hundreds of SaaS startups are launched every year. It’s time to intensify the sport with forward-thinking ways, technologies, and changes to your priorities. Simple steps like adding a blog, localizing costs, and fitting a free trial with no credit card can push your SaaS to the highest of the market.
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